In an era when artificial-intelligence-powered assistants like ChatGPT, Claude, Perplexity, and others are shaping how people discover brands and make decisions, Veesta arrives with a platform that helps companies understand, monitor, and improve how they appear in those AI-driven conversations.
The Changing Landscape of Brand Discovery
Traditional search engine optimisation (SEO) tactics—keywords, backlinks, page rankings—are no longer enough. AI-powered search engines and chatbots are increasingly delivering answers instead of links, making brand visibility a fundamentally different challenge.
If you're not in the AI answer, you're not in the conversation.
What Veesta Offers
- Visibility Score: A proprietary metric that measures how often and in what context a brand is mentioned by AI engines across regions and query types.
- Citations & Mentions Tracking: Track when AI platforms or public data sources reference a brand, to see not just if you are being mentioned—but where, how, and by whom.
- Competitor Benchmarking: Compare visibility directly against competitors and see which queries they dominate and which sources AI uses.
- Content Hub for Brand Data: Upload verified documents—product descriptions, FAQs, press releases—so AI systems have accurate, current references when forming answers.
- Regional Intelligence: Understand visibility across countries, segments and languages, not just globally but locally too.
- Discovery Engine: Automatically generate and test thousands of queries users are likely to ask AI engines to identify visibility opportunities and blind spots.
Why This Matters
Many brands that perform well in traditional Google search are invisible in AI-based answer engines. Digital marketers are recognising that brand monitoring must evolve beyond social mentions and web rankings—AI visibility is the next frontier.
Who Benefits
- Startups and Growth Brands: Build presence early in AI discovery.
- Enterprise Brands: Protect reputation and maintain consistent presence across regions and platforms.
- Agencies and Consultancies: Manage multiple clients with shared dashboards and white‑label reports.
Launch Info & Availability
Veesta is launching in Beta as of [Date]. Brands can sign up for a free baseline scan of their visibility, with paid tiers supporting multi‑region tracking, competitor benchmarking, content hub workflows, and agency‑level account management.
Looking Ahead
As AI-powered search continues to reshape discovery, Veesta will expand capabilities: more global AI models, deeper insight into AI citations and knowledge sources, and tighter integration with brand and agency workflows like reporting, alerts, and content optimisation. In short: being visible in AI answers is a critical brand metric—Veesta makes that understandable, actionable, and measurable.